SAS International Dallas Answers What Marketing Materials Should Be Used During a Job Search

 

SAS International, an executive career marketing and management firm based in Dallas, reminds job seekers to define their accomplishments, past successes and skills for use on their marketing materials.  Extensive emphasis should be placed on your strengths and achievements because they are the criteria that most employers consider to be the best predictors or your future performance.

 

 

The following marketing materials are suggested by SAS International for most job seekers in Dallas area:

• Conventional Resume
• Electronic Resume
• E-mail Resume
• Portfolio
• Curriculum Vitae – CV (academic, research, legal, clinical, scientific targets, when applicable)
• Employer/Recruiter Website Profile
• Statement of Capabilities

 

Each of these should express the following:

1. What you have done in the past.

2. What you can do at present

3. What you will most likely do in the future.

 

These documents provide employers with a complete picture of your capabilities.

Your Marketing Materials:

1. Present a positive and unique career objective that highlights your greatest strengths.
2. Provide evidence that your objective is realistic and supported by your experience and accomplishments.
3. Focus an interview around key points on your resume.

 

As advertising calling cards, these documents should tell employers:

1. What you want (your career objective).
2. That your objective is reasonable based on your capabilities (your qualifications).
3. Where you gained these capabilities (your experience and/or education).

 

SAS International Dallas reminds job seekers that clearly communicating who you are and what you can contribute will set you apart from your competition

Remember One Size Does Not Fit All

Resumes and other marketing materials are developed to highlight your abilities in order to gain an interview.  Your unique qualities and experience, your short and long-term objectives and the needs of different employers all play a role in deciding the communication methods and formats that will maximize your exposure.